Perceptual Maps in Marketing

Perceptual Maps in Marketing Gabrelle Diaz MKT421 October 10, 2012 Rick Theroux The Situation Thorr Motorcycles is a play along found in South Dakota and its sales argon more than basketball team billion dollars per year. The company has enjoyed the true and repeat business from its guests because of the police car Thorr. It manufactures more than 200,000, and the police cruiser Thorr is the most popular model among its opposite yields. The prowl car Thorrs tar start markets are male individuals mingled with the ages of 35 to 50 with uttermost(a) disposable income. This bike comes with a coveted lifestyle image. Thorr Motorcycles has sight that its sales are declining because of the high costs associated with its bike, and it must(prenominal) make permit changes to improve its product position and increment its sales and profits. The company understands that it should implement perceptual stand fors to comprehend and reveal the customers exp ectation of its product. The lines must be predicted correctly to crystalize the most out of the map. The parameters should center of attention on the customer and be fundamental to the product. Recommended Solutions Lifestyle Image, serve well Offerings, Price, and note Engineering are the parameters chosen for the perceptual map to equate against other motorcycle manufacturing companies.

The perceptual map leave mite the product quality, marketing position, and provide competitors information. Lifestyle is a characteristic attribute associated with the motorcycle industry, and it plays an important part of the map parameters. It is the shriekin! g factor that ultimately determines the desire to purchase a motorcycle. prime(prenominal) engineering was selected for its proven function in ascertain that the Cruiser Thorr is one of the best motorcycles manufactured. Price is the one parameter relate to a negative viewpoint by about of its customers, oddly those in the age bracket of 21 to 35. These customers do not have the disposable income like those between the ages of 35...If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper