Business

products? detect the basic benefits provided by the firms products telling to competing products: Describe the ledgeman point to which customers needs are being fulfilled by the firms products relative to competing products: Describe how customers needs are pass judgment to replace in the future. Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) turn processes when customers occupy a purchase: wherefore do emf customers non purchase the firms products? Identify the basic needs of non-customers that are not being met by the firms products: Identify the features, benefits, and advantages of competing products that amaze non-customers to choose them over the firms products: Identify problems with the firms distribution, promot ion, or pricing that cause non-customers to look elsewhere: C.Internal (Organizational) Environment Review of merchandising goals and objectives Identify the firms current merchandising goals and objectives.

State whether these goals and objectives are: Consistent with the firms mission Consistent with late(a) changes in the market or customer environments Leading to expected slaying outcomes (sales volume, market share, profitability, awareness, brand p reference) Revie! w of current marketing performance Describe the firms current performance compared to other firms in the labor. Is the performance of the industry as a whole up(p) or declining? Why? If the firms performance is declining, what is the most likely cause (e.g., environmental changes, damage strategy, poor implementation)? Review of current and...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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